Alan Wick — UK business coach with 47 years of real business experience
UK Business Coach  ·  47 Years Experience

The business coach
for entrepreneurs
who want more

Alan Wick has spent 47 years building, scaling and selling businesses worth over £250m. He helps ambitious UK founders cut through indecision and move forward with clarity.

AJSM
Hundreds of entrepreneurs supportedUK, USA, Japan and 30+ countries

Trusted by founders and business owners across the UK

Bidfood Synextra OVO Energy Skandinavisk Bowles & Wyer MSB Gearbox Records
£250m+Sales across 5 businesses founded
47Years of real business experience
30+Countries worked internationally
Queen's Award winner
About Alan

A business coach who has actually built businesses

There are plenty of business coaches who have read the books. Alan has lived them. Five companies founded, scaled, and sold. Over £5m raised in investment. International operations across the USA and Japan.

He does not offer theory. He offers the honest, direct guidance that only comes from 47 years of doing it for real — followed by 22 years helping other entrepreneurs do the same.

"Business is a marathon, not a sprint — and I will help you finish it with your arms in the air."
Read Alan's story
Alan Wick — experienced UK business coach and entrepreneur mentor
CEDR Accredited MediatorSpecialist in founder disputes and what Alan calls "partneritis" — strong differences of opinion between business partners.
How Alan can help

Business coaching & advisory services

Tailored support for UK entrepreneurs and business owners at every stage of growth.

01

Business Coaching

One-to-one coaching built around your goals and growth stage. Honest, experienced guidance — no templates, no fluff.

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02

Business Consultancy

Expert hands-on support at critical inflection points. Alan gets parachuted in to get the job done.

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03

Entrepreneur Mentoring

Personal mentoring for founders who want real accountability and a trusted sounding board who has genuinely been there.

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04

Business Exit Strategy

Alan has sold five businesses himself. He will help you maximise value and leave on your terms.

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05

RealityCheck® Business MRI

A comprehensive diagnostic of your business — see exactly what is working and what needs to change.

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06

Business of Finance

Alan makes the numbers make sense and work harder for your business.

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Alan Wick business coach
"Business is a marathon, not a sprint."
The Approach

Hard truths. Rigorous care.
Bold as love.

Change requires courage. Working with Alan requires it too. Together you will uncover what your business needs to do differently to reach the next level.

This is not cheerleading. It is honest challenge, a rigorous collaborative approach, and genuine compassion in equal measure.

Purpose
Why does your business exist beyond making money?
Profit
Sustainable commercial growth built for the long term.
People
Happy teams consistently outperform stressed ones.
Planet
Sustainability is a driver of advantage, not a constraint.
Watch & Listen

Alan in action

Talks, interviews and insights from 47 years at the coalface of business.

Confessions of a Money Obsessive — Do Lectures talk
Confessions of a Money Obsessive
Alan's talk at The Do Lectures — chasing money, losing sight of what matters, and four lessons that changed everything.
Alan Wick YouTube channel
YouTube Channel
Business insights, entrepreneur interviews, and practical thinking for founders who love what they do.
Love Business podcast with Alan Wick
Love Business Podcast
Alan interviews experienced entrepreneurs on Meridian FM and available on Spotify, Apple Podcasts and more.
View all videos on YouTube →
What clients say

Real results from real founders

Hundreds of entrepreneurs supported across the UK and internationally.

★★★★★

"I prize his insight very highly. He is direct, scrupulous, sees the big picture and all the detail. Alan challenges me hard to think differently — that is my top combination."

Private Client
UK Entrepreneur
★★★★★

"Engaging Alan as our M&A advisor was pivotal to selling our business. Every aspect of our sale exceeded expectations. This is all down to his experience and motivation."

Engineering Services Owners
25-year business exit
★★★★★

"Alan changes the way you look at the world. He helps you understand your business better, and he has helped transform ours."

John Wyer
CEO, Bowles & Wyer
Client Stories

Real businesses. Real results.

View all case studies →
International Growth
First Joint Venture Brings Rapid Results
How coaching helped a global retail brand establish a successful joint venture in record time — creating a blueprint for international expansion.
Business Exit
Lucrative Sale & Timely Exit for Owner-Manager Directors
Two retirement-ready founders sold to their ideal buyer within 11 months — significant initial payment, short earn-out, strong future for their brand.
Turnaround
Rapid Turnaround for Niche International Distributor
A sudden downturn threatened the business. Alan helped engineer a dramatic recovery — turning losses into £2.5m profit and opening international markets.
From the Blog

Thinking for growth-minded founders

Read all posts →
What are you pretending not to know?
Culture
What are you pretending not to know?
The uncomfortable truths business owners already know but choose not to act on — and why facing them is the first step to real progress.
Confessions of a Money Obsessive
Culture
Confessions of a Money Obsessive
Chasing money, losing sight of what matters, and the four lessons that changed Alan's relationship with money and business forever.
Transforming Your Perception: From Fielders to Boundaries
Culture
Transforming Your Perception: From Fielders to Boundaries
How transforming your perception can open up options that were always there but invisible until now.
Common questions

Frequently asked questions

What does a business coach actually do? +
A business coach works with you to clarify your goals, remove obstacles, and create a structured plan to move forward. Alan draws on 47 years of real business experience to help you act faster and with genuine confidence.
Who is Alan's business coaching best suited to? +
Alan works best with established entrepreneurs turning over £5m–£25m who want to scale, prepare for exit, or get more from what they have already built.
How is Alan Wick different from other business coaches? +
Most business coaches have never run a business. Alan has founded, scaled and sold five companies generating over £250m in sales. He coaches from genuine experience, not theory — and that fundamentally changes the quality of guidance you receive.
How do I get started with business coaching? +
Book a free 20-minute discovery call. It is a no-pressure conversation to explore whether Alan's approach is the right fit for your business. Alan replies within 48 hours.
What is a RealityCheck® business MRI? +
A RealityCheck® is Alan's comprehensive business diagnostic — a detailed analysis of your business's strengths and weaknesses. It is the most common starting point for new clients, giving both you and Alan a clear picture before deciding where to focus.

Ready to stop second-guessing
and start moving?

Book a free 20-minute discovery call. No sales pitch — just an honest conversation about where you are and where you want to go.

Book your discovery call » Are we a match?

lovebusiness@alanwick.com  ·  +44 1342 889488  ·  Forest Row, East Sussex